PinnedUSC Annenberg’s 2021 Global Communication Report Addresses How PR Pros Can Counsel on Polarizing IssuesPosted By Ron Antonette In our 2021 Global Communication Report, as a follow-up to last year’s report on “New Activism,” we examine how the polarization of issues that has pitted half the U.S. populations vs. the other half can be addressed by PR professionals, their companies and their clients. Our…Public Relations4 min read
PinnedLeading With Purpose: Olay and the Fight for Gender Equality in STEMBy Sara Lattman This Women’s History Month, we’re highlighting powerful women who are leading with purpose and evaluating purpose-driven campaigns from some of the most prominent and emerging women-centric brands, using our Brand Purpose typology created in collaboration with PR Week. …STEM5 min read
PinnedLeading With Purpose: Whitney Wolfe Herd and Dating App EqualityBy Ruby Callahan, Sandra Stanisa and ZaZu Lippert This Women’s History Month, we’re highlighting powerful women who are leading with purpose and evaluating purpose-driven campaigns from some of the most prominent and emerging women-centric brands, using our Brand Purpose typology created in collaboration with PRWeek. …Womens History Month5 min read
May 9Increasing Discord Over Abortion and LGBTQ+ Issues Sustain High Levels of Polarization in the U.S., According to the USC Polarization IndexUSC Polarization Index shows immigration remains the most divisive topic in the first quarter of 2022, while the war in Ukraine is the most discussed — Download the current report at ThePolarizationIndex.com. The latest USC Polarization Index (PI) reveals that since President Joe Biden was elected, overall levels of polarization in the United States remain dangerously high, spurred on by increasing controversy around reproductive rights and LGBTQ+ issues.Polarization4 min read
Mar 7PR Leaders to Speak on Corporate Activism at 32nd Annual Kenneth Owler Smith SymposiumCommunications professionals from Ben & Jerry’s, Lyft, Patagonia and Rare Beauty discuss the future of corporate activism at March 31 Event — LOS ANGELES (March 7, 2022) — USC Annenberg’s 32nd annual Kenneth Owler Smith Symposium on Public Relations will be held Thursday, March 31, 2022, and will feature discussions with global public relations industry leaders K. …Public Relations2 min read
Mar 21, 2021Leading With Purpose: Game Changing Wellness and Beauty BrandsBy Ruby Callahan and Sara Lattman This Women’s History Month, we’re highlighting powerful women who are leading with purpose and evaluating purpose-driven campaigns from some of the most prominent and emerging women-centric brands, using our Brand Purpose typology created in collaboration with PR Week. …Brand Purpose5 min read
Feb 6, 2021Brand Purpose and the Super Bowl: Is it a Moment or a Movement?By Burghardt Tenderich, Julia Kiefaber and ZaZu Lippert If early announcements from some of the world’s most popular beverage companies are any indication, this year’s Super Bowl programming will likely spotlight purpose-driven ads and activations. Purpose-driven communication has been gradually developing and becoming more widespread, and a tumultuous and challenging…Brand Purpose5 min read
Jan 20, 2021Despite Biden’s Call for National Unity, USC Annenberg Survey Forecasts Increased Polarization and Activism During Next 4 YearsBy USC Annenberg Center for Public Relations (@center4pr) January 20, 2021 — One month after the U.S. presidential election, the USC Annenberg Center for Public Relations surveyed journalists, communication professionals and the general public on how the outcome — Joe Biden as our 46th President — will impact polarization, activism…Public Relations4 min read
Jan 14, 2021USC Annenberg Study Finds Polarization of America Will Likely Increase Despite Calls for National UnityJournalists Forecast a Decline in Political News and an Increase in Fake News and Communicators Predict U.S. Companies Will Face Increasing Demands from Consumers, Employees and Activists January 15, 2021 — Despite President-elect Joe Biden’s commitment to bring people together, 53% of respondents to a national consumer survey conducted by…Inauguration5 min read
Oct 14, 2020USC Annenberg Survey about 2021 Affirms the COVID-19 Pandemic Will Remain the Dominant Topic in American Life, But Many Are HopefulThe USC Center for PR Relevance Report explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide LOS ANGELES — The COVID-19 pandemic will remain the dominant topic for Americans in nearly every aspect of their lives in 2021, according to a survey…Public Relations4 min read
